A new study by social psychologist Christopher Bryan and his colleagues at Stanford University shows how changing a single word - from "Vote" to "Voter" can increase voter turnout by as much as 10%. It's a fascinating study. This article suggests that it has to do with manipulating people using their vanity. However, I contend that it's a matter of making politics personal. Marshall Ganz talks about the importance of narrative and the use of personal stories in organizing.
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